‘While WW notes that Kurbo by WW provides kids and users with the tools to “achieve long-lasting results”, experts such as Dr. Linda Bacon, author of Body Respect and Health at Every Size notes that research says otherwise.
“WW advertises that it’s scientifically proven but what they don’t mention is it’s scientifically proven to fail at reducing weight. And proven to increase stigma, discrimination and eating disorders,” Ms Bacon said in a statement to Yahoo Canada.
“WeightWatchers’ free app for kids is effective marketing, likely to stoke a lifelong struggle with food and weight and repeat paid business for WW through cycles of weight loss and regain. A weight loss app is not the way to support our kids in developing healthy habits.’